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5 Ways to Make Customers Love Your Brand

5 Ways to Make Customers Love Your Brand

Here's how to win your customers' affection and build a loyal and enduring bond.

Fredrick Favour
September 26, 2023

Hi Beamer,

Have you ever been in love?

As a powerful emotion, love can make us do things that seem irrational, like staying up late to talk to someone who lives on the other side of the world, or travelling hours to see them. Even when they've done things to hurt us, we often forgive because we love them. You can try to make sense of it logically, but you can’t fake what you feel and that's why you go the extra mile for them.

That's the same true emotion behind brands that customers love.

The truth is, “People don’t buy things for logical reasons; they buy for emotional reasons.” However, like most relationships, the challenge for many brands is how to transform that first date into a long, happy marriage.

Happy Customer Service GIF by Tijuana Flats

Here Are 5 Tips to Win Your Customers' Affection and Loyalty

1. Know Your Customers: Brand loyalty is not a mental act, but an emotional one and brand loyal customers have an emotional relationship with the brands they're faithful to. Just like in a relationship, understanding your partner's likes, dislikes, and deepest desires is crucial for building a strong bond. Similarly, in branding, creating a comprehensive customer profile allows you to connect with your target audience on an emotional level, resonating with their needs and values. The more you understand your customers, the better you can serve them.

2. Be Customer-centric: The shift from a product-centric business to a customer-centric business leads not only to better customer relationships but also increased profits. Why? Because when you focus on your customers’ specific needs and wants, and treat them right, you increase the likelihood of them coming back to you again and again. Hence, study shows that acquiring a new customer can be five to 25 times more expensive than retaining an existing one. The real deal is that, by prioritizing your customers' satisfaction and delivering exceptional experiences, you create a strong emotional bond that goes beyond a transactional relationship.

3. Pay Attention To Your Brand’s Visual Aspect: The visual elements of your brand play a vital role in capturing customers' attention and building recognition. According to a study by Blue Corona, 48% of people cited that a website design is the No.1 factor in determining the credibility of a business.

In the general lens of digital presence, more than 90% of buying decisions are influenced by visual factors. Colour plays a huge role here, as it helps raise brand recognition by 80%. Speaking of brand visuals, we recently had the pleasure of collaborating on a company profile for RandTech. The truth is, you can't cut corners here as every visual touchpoint is an opportunity to share your brand’s story and values. Do you have a tight budget? Check out design tips for startups without breaking the bank.

4. Deliver Quality Friendly Customer Service: A study by McKinsey & Company shows that 70% of buying experiences are based on how the customer feels they are being treated. In the U.S. alone, $62 billion is lost each year due to poor customer service. Maintaining a strong connection, and delivering excellent customer service is crucial for a brand to create a positive emotional experience. The very impact of this on your business is that- 55% of customers would pay more for a better customer experience, while 89% of customers would stop doing business with a company after experiencing poor customer service. Don't forget in a hurry, it takes 12 positive customer experiences to make up for one negative experience.

5. Engage with Your Customers: Communicating with your customers is half the battle won, engaging with them appropriately is another piece of the puzzle. How do you reach your customers and how do they reach you? Are you using social media, email, phone, chat, or other channels to connect with them? Prompt, polite, and professional responses are essential in showing that you value their time and opinions. And don't forget to listen actively to their feedback and suggestions. Your customers’ opinions matter to you, so whenever you decide to change your policy, increase your prices, or discontinue some products and services, you should reach out to them and listen to what they have to say about it.

Outerverse

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Buzz off to success this week, and I'll be back next week to see how you're buzzing along.

Until then,

I am Fredrick Favour Nzekwe, your success Buzzer!

Oh, before you go friend …

At VisualHQ, we're not just about providing creative services like UX, brand identity, design, development, and marketing. Our goal is to be your steadfast companion on the journey of startup success. That's why we've crafted The Beam, our weekly newsletter.

Each week, we curate a selection of the most relevant and insightful topics, interviews, and case studies from industry experts and thought leaders. Our team scours the in-depth scenes of business trends, marketing strategies, technological advancements, and emerging markets to bring you the most valuable information to fuel your success. Together, let's ignite your ideas and shine a spotlight on the endless possibilities that lie ahead. Let’s Collaborate!